• Show homes are an essential part of selling property off-plan in London
  • Good estate agents will help buyers manage their expectations of a development and make the right choice

Henry Wiltshire is excited to be marketing a number of new developments in London, including Battersea Power Station and Aykon One. Selling property in new developments is different from selling lived-in property, and the challenge posed by a show home is just one of these differences.

Why developers use show homes to sell property in London

A show home in a luxurious development will be a fine example of the building’s ethos.

Show homes have been created by top interior designers to make the development appeal to buyers. Luxury developments in particular tend to include some incredible features designed to make an impact.

Buyers quickly respond to thoughtful lighting and beautiful furniture,” says Fiona Davidson, estate agent at Henry Wiltshire Nine Elms. “A good designer with experience of dressing show homes will have chosen pieces that show the potential of the development, striking a balance between neutrality and over-design.

Managing expectations

While show homes are some of the most stunning London properties the Henry Wiltshire estate agents ever visit, Fiona and the team also know how to manage buyers’ expectations.

A show home is only ever an example of the kind of property they’re buying off-plan,” explains Fiona. “Some features of show homes may be optional extras, like granite worktops or a freestanding bath, which aren’t necessarily standard across all the properties. It’s important that we remind buyers of this, while encouraging them to make the right choices for their budget.

Highlighting consistent features

Another important role the estate agent plays is to keep buyers on track. While the interior designer may have chosen particular colours or furniture which the buyer might not be able to replicate, many features of show homes are consistent throughout the development.

While the size and layout of apartments is likely to vary, for example, the scale will be consistent. In a development of cosy rooms and efficient use of space, the show apartment will reflect this even if it has three bedrooms and the buyer is hoping to purchase a two-bedroom flat. Likewise, a show home in a luxurious development that offers a lifestyle as well as a property investment will accurately showcase the building’s ethos.

A good estate agent with experience of show home viewings will be able to highlight these consistent features to potential buyers, ensuring they go away from the viewing with the information they need.

Selling property off-plan in Nine Elms, London SW8

Fiona and the team at Henry Wiltshire Nine Elms are experienced at working with developers and selling property off-plan. To find out more about how they can help you market your development, contact them on 020 3696 5620.

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