• Different developments  appeal to investors in different countries
  • Henry Wiltshire has both UK and international offices, so it is well-placed to sell London property overseas

Developers looking for estate agents to market premium London properties abroad choose carefully to ensure that the units are sold promptly and for the best price. Henry Wiltshire has sold units on behalf of many UK developers, combining property expertise and investor knowledge to connect with the right buyers, supporting developers in achieving their business goals.

A London estate agent with international offices

Henry Wiltshire’s Hong Kong office is seeing a great deal of interest in Verto, a new development for Reading.

Fiona Davidson is an estate agent at Henry Wiltshire Nine Elms, home to such developments as Embassy Gardens and St George’s Wharf. She feels the strength of marketing these developments abroad lies in the structure of Henry Wiltshire. “In addition to its six London offices, Henry Wiltshire also has offices in Dublin, Abu Dhabi, Hong Kong, Kuala Lumpur and Singapore,” explains Fiona. “This international structure enables our property experts to market London developments far beyond the UK. Our non-UK estate agents understand which London developments will appeal in which country, and use that knowledge to generate interest and deliver countless off-plan sales.   Meanwhile, our London team are your point of contact from throughout the life-cycle of the development.

Targeted marketing

Depending on the type of development, Henry Wiltshire will market it in different ways. For example, a luxury development designed as both a home and a status symbol might be marketed in a five star hotel. Henry Wiltshire has experience of hosting these kinds of events, with VIP dinners to launch the campaign, followed by advertising in the hotel lobby.

Equally, to encourage buy-to-let investing in developments with smaller units, Henry Wiltshire understand that real estate shows are the most effective way to connect with investors. London estate agents have attended shows in Abu Dhabi and Hong Kong, exhibiting developments that are likely to deliver a good return. Henry Wiltshire understands the factors that make rental properties appeal to London tenants, including proximity to workplaces and great leisure facilities, and can share this knowledge with overseas investors.

Another pull factor for foreign buyers is Henry Wiltshire’s great connections with relocation agents, which can lead to investors’ properties being let immediately without even being advertised. Investors have peace of mind knowing that their properties can be let promptly and start delivering a return straightaway.

Interest from Hong Kong

In the commercial market, Hong Kong investors are showing great enthusiasm for London, with 20 Fenchurch Street, aka The Walkie Talkie, selling for £1.28 billion to a Hong Kong food conglomerate. This positivity is extending into residential sales as well, with Henry Wiltshire seeing a great deal of interest in Verto, a new development for Reading.

Marketing new developments in London

Fiona and the Nine Elms team are experts in marketing new London developments to overseas buyers. To find out more about the services Henry Wiltshire offer developers, contact Fiona on 020 3696 5620.

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