• A development is about more than price and location
  • Henry Wiltshire’s London estate agents promote the ethos of a new development, connecting with the right market

Henry Wiltshire are experts in marketing new build. Working closely with developers, this team of London estate agents sell flats, houses and apartments off-plan, delivering deals for investors in London and overseas.

Selling London property off-plan

Natalie May, estate agent at Henry Wiltshire Canary Wharf, explains some of the challenges that estate agents must overcome for a successful off-plan sale. “The main difficulty is that potential buyers can’t visit the property. It’s important that estate agents sell the concept behind the development, which will be the same wherever you live within it.”

Not just basic information

Of course, buyers know that they need, say a two bedroom apartment with some outdoor space, near a tube station and within their budget. That is the most basic information and it can all be gleaned from a website or printed literature. However, London has loads of two bedroom apartments that fit this description – estate agents working for developers have to understand what makes a new project stand out, and then make sure it gets noticed by the right buyers.

Connecting developments with the right buyers

Many Canary Wharf developments have facilities designed to create a community of young professionals

“Many of the new developments in Canary Wharf have residents-only facilities like cinemas, bars and gyms,” says Natalie. “These developments are specifically aimed at the young professionals who migrate to London to work. The very place they live in offers a way to make friends and fit into a community of people in similar circumstances. Developers built this concept into the design, and it has a profound effect on the way we market these properties.”

Selling property in High Point Village, UB3

Another development built with a view to creating a community is High Point Village in Hayes, UB3. But unlike the Canary Wharf properties, High Point Village was built with the expectation that residents would put down roots. Many of the apartments are aimed at families, and the landscaped communal gardens provide places to play and grow. “Village” is an important word – developers wanted to create a well-rounded community of different people of different ages. This is the concept behind High Point Village and it’s an important part of the way that Henry Wiltshire markets the properties for sale there.

Sell units in new developments in Canary Wharf

Natalie and her team of Canary Wharf estate agents have long experience of selling apartments in new developments, both completed and off-plan. For more information on how Henry Wiltshire can help you sell your latest development, contact the Canary Wharf office on 020 7001 9160.

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